I get a lot of newsletters from authors and usually I love seeing them and reading what’s going on in favorite authors’ lives. But there are some newsletters that irritate me. These are the ones that you scroll through and, at the end, it says “message clipped, click here to see full message”. This requires me to click and scroll and move to a different website and start scrolling again. Those are the ones that, when I reach the end (finally), I almost always click on that line that says “unsubscribe.”

Yes, they may be amazing and showing me all sorts of books that I might be interested in, but all that clicking and scrolling takes too much of my time. I like a newsletter that is, well, newsy. Tell me about your life. Tell me about your latest book, not every book you’ve ever written. Or about all your friends’ books. Or about every book you’ve read. Just give me one or two – and don’t make me click through to another site. Keep your newsletters short, sweet, and informative. Make them fun to read. I will always come back to one that made me smile.

I really do like going through these newsletters, but don’t make me work for them. And keeping them short and sweet is easier on you too!

Have a good one!